The Islamic State is significantly more popular than any of its predecessors, like the Al-Qaeda. One of the reasons for this could be their extremely sophisticated recruitment videos. By taking snippets from movies like London Has Fallen, G.I. Joe and The Lord of The Rings as well as using references from the Hunger Games and GTA, ISIS’ digital recruitment programme makes the viewer feel like the next big action hero, and this can be very appealing to some people. It’s no wonder that random attacks like those in Paris, Belgium and London continue to happen.