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How 90’s Bollywood Tried To Make India Conservative Again

The 90s were a turning point in India. We’d opened up our markets with economic liberalisation and our minds to western ideas and influences. Joint families were becoming nuclear families, women were moving from the kitchen to the office. Kids started living abroad. More couples were getting divorced than before and singles were open to unconventional relationships. Our TV started to look different too with MTV and shows like Hasratein, Astitva, etc. and our films should have too.

But instead, our films – like Hum Saath-Saath Hain, Pardes, Kuch Kuch Hota Hain, Hum Dil De Chuke Sanam, Hum Aapke Hain Kaun, Dilwale Duhaniya Le Jayenge and Maine Pyaar Kiya – were taking a completely different route. They were trying to hold onto to traditional and conservative values instead of opening up to progressive ones.

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